Seriously, What Could They Be Thinking?
Seriously, What Could They Be Thinking? Podcast
TACO Trades: The Tariff Rollercoaster That’s Driving Execs Crazy
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TACO Trades: The Tariff Rollercoaster That’s Driving Execs Crazy

How unpredictable tariff policies are reshaping U.S. business decisions

One day tariffs are soaring; the next, they’re gone. Welcome to TACO Trades, the acronym quietly whispered in corporate boardrooms, standing for “Trump Always Chickens Out.” As tariffs flip-flop unpredictably, executives across America are stuck in strategic limbo.

In this episode, we explore the critical decisions business leaders face amid this constant uncertainty:

  • Should companies pull the trigger on long-term investments, or wait out the chaos?

  • How much political advocacy is too much (or too little) when tariffs can change overnight?

  • Is it finally time to diversify away from tariff-sensitive regions, or is that a costly overreaction?

We unpack these tough questions and dive deep into the real-world impacts of tariff volatility.

Watch now to learn why planning around tariffs has become less about strategy and more about survival.

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And remember…if today’s tariffs aren’t your thing, just wait. They’ll probably change tomorrow.

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